Press Room
Cost Effective Portal Rises The Ranks
COST-EFFECTIVE PORTAL RISES THE RANKS Estate agents are seeking out the most cost-effective portals ahead of the biggest name brands as part of their long-term online marketing strategies in the current climate, reports Email4property.co.uk (E4P), which has recorded an uptake in client loyalty over the past few months.
Several of the country’s largest estate agents have renewed long-term deals with E4P across their national group, including Your Move, which is the latest to commit to a further twelve months in order to maintain the substantial return on investment offered by E4P’s alternative service.
E4P is the UK’s largest network of estate agent websites, sending in excess of one million local property hunters directly to agents in their chosen area. This simple format has proved to be one of the market’s most cost-effective tools for agents to reach their target audience, boasting a greater success rate than many of its bigger name rivals – some costing up to 900% more per month.
David Newnes, Managing Director at Your Move, comments:
“We are pleased to renew our contract with E4P. We believe that they represent good value for money and, as a valuable complementary marketing tool, add to our existing online presence.”
Steve Lees, Head of Marketing at email4property.co.uk, comments:
“It is testament to the return on investment offered by E4P that our client retention rate has remained so high in spite of the restricted finances available in the current climate. It is now more important than ever that estate agents hold a sound marketing strategy that makes every penny count, requiring minimum input for maximum gain.
“Email4property is a successful and cost-effective marketing tool for estate agents, not only promoting brand awareness on its website, but working as a medium between agent and customer, providing a forum for constant dialogue that helps keep leads active and buyers motivated.
“We concentrate on keeping our search engine rankings very high, and have a proven track record of increasing volume and improving the quality of traffic to agents’ websites.”
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Article date: 5/28/2009 12:00:00 AM