Press Room
Low Cost Portal Alternative Proves Best Value In The Current Climate
LOW COST PORTAL ALTERNATIVE PROVES BEST VALUE IN THE CURRENT CLIMATE
Email4property.co.uk has emerged as the most cost effective portal alternative used by leading estate agent, Douglas and Gordon. It boasts the largest online network of local agent websites, and was outlined as generating 10% of all D&G enquiries - one of the highest success rates of the six portals used by the company, exceeding that of those costing between 60% and 900% more per month.
Email4property is entirely focused on promoting the agent’s own brand and website. It does this where it counts: at a local level, in the towns and cities where agents are selling homes, generating motivated leads and sending property hunters directly to the agent’s website.
As finances are squeezed harder it’s more important than ever to have a sound marketing strategy that requires minimum spend for maximum gain. The increased need to be cost-conscious means that agents are now analysing and measuring the performance of portals against strict criteria: cost per lead; return on investment; website traffic generated; customer service. At a time when agents are having to lower fixed costs and overheads, some portals are falling short, proving inflexible and excessively expensive (and in some instances increasing prices). However, email4property.co.uk is creating a high level of consumer leads and website traffic at a minimal monthly cost to the agent.
David Bexon, Managing Director, email4property.co.uk, comments: “With the news that many agents are turning away from some of the largest, most expensive online property portals, email4property.co.uk, is proving a key survival tool for agents looking to reach their target audience in the current tough market, in an extremely cost-effective way.
“Email4property provides an attractive alternative to other property portals and it does not just promote brand awareness for agents. It is locally focused, generating detailed sales, landlord and letting leads in the agent’s target area, and sends consumer traffic straight to their website 24 hours a day.
“We understand that marketing budgets are stretched tighter than ever in the current climate, and it’s essential to keep your profile front of mind by having a carefully planned media campaign and a consistent return on investment is absolutely vital for estate agents.
“Email4property is proven to offer an unparalleled service, in terms of value for money and the quality of sales and lettings leads that are created for agents across the UK. The website’s format is simple, sending in excess of one million online property searchers directly to the websites of estate and letting agents in their chosen location, each month.”
More about Email4property.co.uk
Email4property operates a network of over 2,500 local websites, making it the UK’s largest online network of local estate agents, with:
Agents signed up to Email4property can access a host of services and benefits:
Search Engine Optimisation A significant number of people (over 2.5 million per month) use a search engine to find results on search terms such as “property in Chester” or “houses in Bristol.”
Brand awareness Email4property is dedicated to promoting the agent’s brand. While property portals market individual properties, Email4property promotes the estate agency itself, raising its online profile and offering homebuyers a quick and easy link to extensive information and available property in their chosen area.
Ease of use Email4property is simple. It requires no uploading as data is streamed directly from the agents website – as you update, so does Email4property.
Value for Money From just £49 a month, Email4property offers excellent value for money and is one of the most affordable sources of new business for estate agents currently on the market.
-- Ends --
Notes for Editors:
Article date: 11/28/2008 12:00:00 AM