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Posted Friday 24th August 2007

Estate Agents Look For New Methods Online

Competition among estate agents online is fierce, with over a third of homebuyers now commencing their search for a new home on the internet*. As with all online shopping, ease of use is essential for consumers and agents must catch the attention of prospective buyers ahead of their competitors to ensure a steady stream of new business.

Standing out from the crowd is essential in the race to attract online customers. The ‘Featured Agent’ facility offered on allows agents to gain this advantage. It positions the agent at the top of every page for their given location, ensuring maximum exposure with an individual banner, including name, logo and contact details. Their position enables agents to build their brand awareness and attract consumer attention, making them the first agent many consumers opt to contact for properties in their chosen area.

David Bexon, Managing Director, email4property said: “Simply having an online presence is not enough if you want to continually drive new business through your website. With a growing number of people now using the internet as their first port of call when looking for their next home, it is essential that agents continually look at new ways to get consumer’s attention online.”

“Email4property attracts over a million visitors every month and the agents on the site are continually competing to stand out from the crowd, all with the aim of driving consumers on to their own sites. As a result, we have recently introduced the ‘Featured Agent’ facility, which allows participating agents to gain an edge over the competition, with top of the page banners and links that take visitors direct to their website.”

Kelly Wreford of Clear Lettings in Exeter first started promoting her agency through email4property in April this year and took advantage of the ‘Featured Agent’ facility immediately: “When I first joined up with email4property earlier this year, I was told about the ‘Featured Agent’ facility and decided to sign up straight away. Since then we have signed up as the ‘Featured Agents’ for Exeter for a whole year.

The service is a superb way to target the growing number of consumers looking to buy or rent property online. We have noticed a significant increase in enquiries coming through the website, with an influx of new tenants making us their first port of call when looking for rented accommodation in and around Exeter.”

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Notes for Editors:

*Research from Halifax Estate Agency shows that 46% of 18-24 year olds and 29% of all prospective homebuyers would start their property search online